Compliance and GDPR
Opt-in vs opt-out
Opt-in means a person actively agrees to be contacted before you reach out, while opt-out means you may contact them until they ask you to stop.
Why it matters
The two models decide when you are allowed to send. Which applies depends on the region, the channel, and whether you rely on consent or legitimate interest. Getting it wrong can make outreach unlawful or trigger complaints that damage deliverability, so it is worth knowing which model your sending sits under.
How it works in practice
Under an opt-in model, contact is only allowed after the person agrees, common for consumer marketing and some channels. Under an opt-out model, often used for B2B outreach on a legitimate-interest basis, you may contact relevant business people but must make stopping easy and act on it at once. Every send should carry a clear way to opt out, and requests must be respected promptly.
Common mistakes
A common mistake is applying a B2B opt-out approach to contexts that legally require opt-in. Another is making opt-out hard to find or slow to take effect. A third is continuing to mail someone who has opted out, which is both a compliance failure and a fast route to complaints.
How hubsell approaches it
hubsell makes opt-out handling clear and prompt, so people who ask to stop are removed, which keeps outreach compliant and protects your sender reputation.