Outbound and email
Cadence
A cadence is the schedule and rhythm of outreach touches across channels, defining how often and through which channels you contact a prospect.
Why it matters
Cadence decides whether follow-up feels persistent or annoying. The right rhythm keeps you present without crowding the prospect, and spreading touches across channels reaches people where they respond. A weak cadence either gives up too early, leaving replies on the table, or piles on too fast and gets muted.
How it works in practice
A cadence sets the number of touches, the gap between them, and the channel for each. A typical one mixes email, LinkedIn, and a call task over two to three weeks. The steps are planned as one sequence so the touches support each other, and the timing can react to signals like opens and connection acceptances. The aim is steady presence, not volume.
Common mistakes
A common mistake is copying a generic cadence without matching it to the audience and channel limits, especially on LinkedIn. Another is too many touches in too few days. A third is running email and LinkedIn on separate schedules so a prospect gets hit twice at once.
How hubsell approaches it
hubsell runs one cadence across email, LinkedIn, and phone rather than separate tools, so the touches are spaced sensibly and coordinated instead of colliding.