Outbound and email
Sales trigger
A sales trigger is an event at a target account, such as a funding round or a new hire, that creates a timely reason to reach out.
Why it matters
Timing changes outcomes. Reaching an account right after a relevant event, like a leadership change or expansion, lands better than an unprompted message, because the event gives the outreach a reason to exist. Triggers turn a cold list into a prioritized one, where the accounts most likely to be receptive rise to the top.
How it works in practice
Triggers are events tracked from public signals: funding announcements, new executive hires, office openings, product launches, or hiring for roles that imply a need. Teams watch for these across their target accounts and act quickly when one fires, opening with a message tied to the event. The trigger both sets the timing and gives the message its hook.
Common mistakes
A common mistake is acting on a trigger for an account that does not fit the ICP, so good timing is wasted on a poor fit. Another is a slow response, since the relevance of a trigger fades within days. A third is forcing a weak connection between the event and your product.
How hubsell approaches it
hubsell can prioritize sourcing toward accounts where a relevant event has occurred, so reps reach them while the moment is fresh and the reason to talk is clear.