Data enrichment in hubsell
What data enrichment is, why it matters for outreach, and where you choose it when you bring contacts into hubsell.
This is a short overview of what enrichment is and where it fits. A full guide to each enrichment option in hubsell is on the way.
What enrichment does
A raw contact list is often incomplete. You might have a name and a company but no verified email, or a LinkedIn profile with no direct contact details. Enrichment fills those gaps. It adds the missing pieces to each record so a contact is ready to reach out to, rather than a partial row you cannot act on. For a plain definition of the term, see the data enrichment glossary entry.
Where you choose it
You pick an enrichment option during import, whether you source from LinkedIn, Sales Navigator, or a CSV file. Choose based on how complete you need each record to be before it enters a campaign. The exact options appear in the import flow, covered step by step in Source data into hubsell.
Tag every import. hubsell removes contacts that already exist in your account, and a tag is how you find each new enriched batch afterwards.
Common questions
What is data enrichment?
Enrichment fills in the details a contact record is missing, such as a verified email address, job title, or company information, so you can reach the right person with the right context.
When do I choose enrichment in hubsell?
You choose an enrichment option while importing contacts from LinkedIn, Sales Navigator, or a CSV file. It is one of the steps in the import flow.