Create a flow

Build your first multichannel flow in hubsell: triggers, branches, LinkedIn and email steps, wait times, sending limits, and launch.

About 12 min·26 steps·First login to first campaign · Step 5 of 5·Last updated 23 July 2026

Before you start: Contacts in a hubsell list, and your mailbox and LinkedIn connected.

A flow is your automated outreach sequence. It defines which channels reach a contact, in what order, and under what conditions. This article builds a sample flow with a LinkedIn connection request, conditional branches, and follow-up steps by LinkedIn message and email.

Flows send 25 to 30 LinkedIn connection requests per day, combined across all your active flows. Plan your sequence and daily volumes with that ceiling in mind.

Create the flow

Click the Flows icon in the sidebar.

Opening Flows
Click Create New Flow.

Creating a new flow
Rename your flow as required.

Naming your flow

Build the branching logic

Click Triggers. A trigger defines the event that enrolls a contact into the flow.

Opening Triggers
Drag Contact added to the flow onto the centre of the canvas.

Placing the trigger
Click Outreach to open the outreach actions.

Opening Outreach
Drag Connection request onto the plus sign below the trigger card.

Adding the connection request
Click Utilities to open the follow-up tools.

Opening Utilities
Drag Follow-up Conditions onto the plus sign.

Adding follow-up conditions
Click the Follow-up Conditions card to define the branches coming out of the previous card.

Defining the branches
Rename the branches as required.

Renaming a branch
To add another branch, click Add New Branch and name it.

Adding a branch
Close the menu with the x, then click a branch name to set the rules for that branch.

Opening the branch rules
Click the branch rule, for example Connection Accepts, and select the condition that applies from the drop-down. Repeat for each branch, so every path has an explicit rule.

Setting the branch condition

Add outreach steps to each branch

To add a LinkedIn message, drag Direct Message onto the plus sign below the relevant branch.

Adding a LinkedIn message
To add an email step, drag Email onto the plus sign.

Adding an email step
Click a Wait card to set the delay between actions, and set the duration and unit in the panel.

Setting a wait
Keep building each branch with outreach steps, waits and conditions until the sequence is complete.

Building out the branches

Write content and set sending rules

Click any node to open the step editor and add your copy.

Opening the step editor
For a LinkedIn step, enter your message in the Message body box. Preview Message shows how the rendered content appears to the recipient.

Writing the LinkedIn message
Use the Schedule panel to define your active sending days, daily delivery windows, and randomized delays between individual prospect actions.

Setting the schedule
For an email step, select the Email node to set the subject line, compose the body, and apply formatting. You can also enable tracking preferences such as Track email opens and Brand link tracking.

Writing the email step
After configuring the content and rules, set the Action status to On to activate the node.

Activating the node

Set sending limits and launch

Click Settings in the top-right menu to open the Flow Settings.

Opening Flow Settings
Adjust the sliders to set your Drip Rate and the maximum daily sending limits per channel, such as emails, profile views and connection requests. Click Save Settings to apply.

Setting your limits
Once all nodes, content and branch conditions are configured, click Launch to activate the flow. Then go to Contacts, filter by list or tag, and add contacts to the flow.

Launching

Your flow is live. Contacts you add now move through the sequence branch by branch, within the schedule and sending limits you set. You have completed the onboarding series.

Common mistakes

Contacts stall or move down the wrong path. A contact without rules defining how it moves stays stuck. Click the conditional branch inside the flow builder and define explicit rules for each track, for example accepted and not accepted.
Contacts without emails end up in an email-focused flow. Filter them out before importing, or push them into a LinkedIn-only sequence.

Interactive walkthrough

Click through every step at your own pace.

The walkthrough loads from Scribe only after you click, so nothing third party runs on the page until then.

Common questions

How many LinkedIn connection requests can flows send per day?

25 to 30 per day, combined across all your active flows.

Why are contacts stuck in my flow?

A contact without rules defining how it moves stays where it is. Click the conditional branch in the flow builder and set explicit rules for each track, for example accepted and not accepted.

Can I add contacts without an email address to a flow with email steps?

Filter them out before importing, or put them into a LinkedIn-only sequence. A contact without an email address cannot move through an email step.